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Stephens start-up scoops More Than
Precision Marketing: July 2005. By Sebastian Burford.
Precision Marketing: July 2005. By Sebastian Burford.
Financial services provider More Than has chosen start-up Stephens Francis Whitson (SFW) as the sole agency on its £10m direct marketing account.
The shop won a pitch against Barraclough Edwards Chamberlain, Craik Jones Watson Mitchell Voelkel, Toast and Tullo Marshall Warren. The process began two months ago (PM April 29).
SFW is charged with working across the entire product range, including motor, home, pet, travel and life insurance, and credit cards. Financial services specialist agency CCHM: Ping will continue as the company's advertising agency, while Glue Digital has been chosen for online work.