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Promote substance over style if you can
Precision Marketing: December 2006. By Chris Whitson, planning partner at SFW Should work that is designed clearly with the purpose of winning awards really be judged as an equal alongside mainstream direct marketing? A few weeks ago the great and the good of the industry met in a London hotel to cast an eye over all of the work that companies were hoping would be recognised as this year's finest examples of the direct marketing discipline. Read more... |
SFW nets relaunch for House of Fraser
Campaign: September 2006 House of Fraser has appointed Stephens Francis Whitson to handle the relaunch of its range of financial services products, which are being developed in partnership with Barclays. Read more... |
Direct choice: Ebookers
Marketing: September 2006 Like most people, I hate that post-holiday flat feeling. So this pack from ebookers, timed to arrive upon my return from holiday, caught my eye in its attempt to snap me out of my post-holiday blues. Read more... |
Callaway Golf in online drive to bolster data
Precision Marketing: July 2006 Equipment retailer Callaway Golf is teeing up an online campaign to bolster its database of European customers and encourage players to recommend a friend. Read more... |
Caples Gold award goes to Stephens Francis Whitson
Campaign: June 2006 Today’s method of booking travel has been reduced to an impersonal e-transaction and a printed at home on a sheet of white 20-pound. Equally diminished is the commission travel agents – in person or online – make on flights-only bookings. Read more... |
Paper and pixels not mutually exclusive
Precision Marketing: May 2006 When will the penny drop? While the digital craze has spiced up direct marketing, it certainly does not signal the death of traditional channels. Read more... |
Dyslexia charity hires SFW
Marketing: May 2006. By Ed Kemp. The British Dyslexia Association (BDA) has appointed Stephens Francis Whitson (SFW) to handle its direct business in a bid to expand its donor base. Read more... |
The O2 picks launch agency
Marketing: April 2006. By Ed Kemp. The O2, formerly the Millennium Dome, has hired Stephens Francis Whitson to handle its direct marketing. Read more... |
Should an agency's size matter when clients place big accounts?
Marketing Direct: January 2006 MARCO SCOGNAMIGLIO, CHIEF EXECUTIVE, WWAV RAPP COLLINS LONDON YES - Being big is not itself a virtue. Clients appoint agencies because of their strategic and creative capability in producing great work, not purely on the basis of a large headcount. Read more... |
Retaining customers is the real challenge
Precision Marketing: January 2006 Recruiting customers is a doddle when you're simply throwing discounted offers at them. The tough part is keeping their custom when the freebies stop. Read more... |
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