News

Today’s method of booking travel has been reduced to an impersonal e-transaction and a printed at home on a sheet of white 20-pound. Equally diminished is the commission travel agents – in person or online – make on flights-only bookings.

Ebookers.com and their agency, Stephens Francis Whitson, wanted to change all that and through the miracle of the digital age, they did. Once a customer booked a flight online to one of a few popular destination, ebookers.com would go through their database and put together a personalized, customized piece that would 1) get clients really excited about their upcoming trip, 2) provide all sorts of information and discounts that would be helpful to the travellers – hotels, car hire, insurance, excursions, services, even that weather to anticipate!

On top of that, throw in an oversized map of their destination… with their name emblazoned on it, showing them that everything they’ve told ebookers.com about themselves is being put to work for the clients. This is the kind of mailing that gets customers involved and activated for all the right reasons, and with ample up front arrangements, can earn a company like ebookers.com a healthy, well-deserved profit –and their agency a First Place award!