News

House of Fraser is revamping its Recognition Rewards loyalty scheme after the launch of a branded credit card.

As well as requests from people I have either never heard of or can't remember asking to be my new friend on Facebook, I seem to keep receiving poorly targeted emails. One recent example read: "Dear Malcolm, have you ever dreamt that you could get better results from your email marketing?"

Buy a flight or holiday these days you don’t even get a ticket; you get an email. So how does an online travel agent continue the selling conversation once the customer has printed out their flight-reference-number email and logged off their computer?

LONDON - Rocco Forte Collection has hired Stephens Francis Whitson to handle its global customer relationship marketing account following a competitive pitch.

With regard to your article on packaging, design and copy (“Too much information”, MW September 20), I feel it’s worth commenting on the generally lacklustre level of copywriting ability shown on all too many forms of packaging.

The true test of an enduring product is its ability to evolve to appeal to consumers' changing aspirations.

Peter Markey is head of marketing at More Than. There is a vast difference between this writer’s private and pubic self. This does not mean he is two-faces, but rather that he rises to the occasion when required to fulfil a public role.

Ah, Facebook. The dangerously addictive social networking phenomenon du jour has always been something of a favourite with the digital and ad chaps.