News

Aviva's asset-management brand, Morley, has appointed direct specialist Stephens Francis Whitson (SFW) as its lead UK marketing communications agency.

The appointment comes as part of a wider review of Morley's agency arrangements. The company has also hired Holt Branding and reappointed incumbent media buyer Ptarmigan and digital agency Soup.

SFW will create a range of communications for the brand, the first work being an awareness drive due to break next month. The campaign will feature a fresh corporate identity by Holt Branding.

Morley is one of the UK's biggest active fund managers. It is one of the biggest property investment managers in Europe, with £30bn of property assets under management. Morley also acts as an investment manager for retail investment funds offered by Norwich Union in the UK.