News

House of Fraser is revamping its Recognition Rewards loyalty scheme after the launch of a branded credit card.

The programme, which previously incorporated only a House of Fraser store card, now allows customers to collect redeemable points when they use their branded credit card. The card can also be used in other stores, but more points are awarded for House of Fraser purchases.

Recognition Rewards is being backed by a campaign through Stephens Francis Whitson. Using the strapline 'Recognition. You deserve it', the work involves online and offline customer communications and advertising.

The branded credit card was launched last month.