News

LONDON - Morley, the asset management firm owned by Aviva, has taken over Bank station for a month, with a new campaign devised by direct specialist Stephens Francis Whitson.

Morley is best known for property investment but the company wants to promote its other services, so it has tasked SFW with generating awareness, particularly among investors, fund managers and pension trustees.

The poster campaign broke on Easter Monday, with the strapline "power and precision", occupying every ticket hall poster site and barrier in Bank station.

Press advertising is also set to run in national newspapers; other marketing methods in the pipeline include a mail-out and online campaign, developing over the next two years.

SFW worked with design agency Holt Branding on the new brand identity, following a complete revamp of the Morley visual identity and web presence in February.

David Norman, head of marketing at Morley said: "For a long time Morley has been very reticent about its successes and its capabilities, which are second to none.

"Along with SFW, we have conducted an extensive exploration within Morley to uncover some brilliant hidden truths that demonstrate our genuinely innovative thinking in asset management -- this campaign is going to share that thinking with a wider audience."

SFW's other clients include More Than, House of Fraser, Callaway Golf, Chorion, Levi Strauss and Rocco Forte.