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Digital & Direct: Direct choice - Rapha
Marketing: December 2008. By Neil Francis, Creative partner, SFW Right up front, I should confess I am a sucker for this cycling clothing brand when finances allow. I've seen it launch, build and grow its brand almost entirely through direct marketing, online and offline. Read more... |
Where is the next generation of copywriters?
DM Weekly: November 2008 It is said that, back in the day, agencies used to hire copywriters from all walks of life - from lawyers and postmen to philosophers and physicists - whose life experience was invaluable. Read more... |
Baby charity Bliss appoints direct agency
Brand Republic: November 2008. By Joe Thomas. LONDON - Bliss, the special-care baby charity, has appointed Stephens Francis Whitson as its first dedicated direct marketing agency. Read more... |
UK agencies win gold at DMA ECHO Awards
Precision Marketing: October 2008. By Stuart Aitken. Proximity London and Story scooped golds at this year’s DMA International ECHO Awards in Las Vegas, demonstrating that the UK is a key creative player on the international direct marketing stage. Read more... |
Aviva in global blitz for investment arm
Precision Marketing: September 2008. By Sara Kimberley. Aviva, the world’s fifth largest insurance company, is backing the rebranding of its asset management business with a major global marketing campaign. Read more... |
Aviva rebrands asset management business
Marketing: September 2008. Aviva, the world’s fifth largest insurance company, is backing the rebranding of its asset management business with a major global marketing campaign. Read more... |
QVC assigns CRM business
Marketing: September 2008. By Ed Kemp. LONDON - Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty. Read more... |
DM rogue traders warned to toe the line
Marketing Direct: September 2008. By Lucy Fisher and Sarah Johnson. LONDON - The new Direct Marketing Commission has said firms that flout the DMA code of conduct will be publicly shamed. Read more... |
Chime profits rise for first half of 2008
Campaign: August 2008 Chime Communications, the owner of VCCP, has reported a 27.3 per cent rise in pre-tax profits to £8.2 million for the first half of 2008. Read more... |
New Football Pools in £5.5m launch work
Marketing: August 2008. By Jemima Bokaie. The New Football Pools, formerly the Littlewoods Pools, launches this week with a £5.5m drive ahead of the 2008/09 Premiership season. Read more... |
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