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Proximity London and Story scooped golds at this year’s DMA International ECHO Awards in Las Vegas, demonstrating that the UK is a key creative player on the international direct marketing stage.

Proximity picked up two golds for Royal Mail’s Chocolate Letter and Meet Me Complete campaigns, a silver for Volkswagen Gardner’s Friend, and a bronze for the BBC TV Licensing ‘No Excuse’ campaign.

Edinburgh-based agency Story won gold in the retails and direct sales / consumer sector for its Ardberg Corryvreckan campaign carried out for The Glenmorangie Company.

Stephens Francis Whitson added to the British success picking up a bronze for its Russian Doll Houses campaign for More Th>n.

Executive creative director of Proximity London Caitlin Ryan comments: “There is a feeling that the UK has lots its head at international awards, but we have demonstrated that we are still at top of the world’s best creative talent.”

On a global scale, other that Shakelton, Proximity was the most awarded network in the world. Ryan adds: “Being able to achieve such success on a global scale is a credit to the entire Proximity network. We are trilled to have been recognised as a worldwide leader in delivering effective, creative and strategic communications.”

The ECHO Awards are presented each year to recognise the most successful and creative direct marketing campaigns worldwide. This year’s event was held in Las Vegas and hosted by Saturday Night Live host Jay Leno.