News

In this very busy world of ours, it’s hard enough trying to have a relationship with my wife and kids let alone with a myriad of brands that are trying to woo me via every medium imaginable.

So it’s very refreshing to see some communications that cut out the clutter and make it easy for the average punter to make a simple decision to start a relationship with a brand.

If you are bored waiting for your broadbrand connection then Virgin Media could be for you because it’s broadband its fibre optic, which makes it fast. This is brilliant conveyed in their ‘hate to Wait’ TV campaign that delivers the product benefits in a simple, direct and entertaining way – a bit like the product really.

Lexus know what will turn any hot-blooded males eye –a real beauty – ant this DM pack to existing handraisers does not disappoint. It’s proud to show off the metal of the road new RX350 by showcasing it in a suite of glossy fashion style photographs featuring the car in ugly urban settings which captures the good looks of the car and gets the blood racing.

Given that insurance come pretty low on anyone’s interest radar, MORE THAN dramatises their product innovation and achieve cut through with their animation style ‘Russian Doll’ house TV spot. The ad continually reveals that you get Free Home Insurance when you take out Buildings Insurance –there’s even time to offer me 20% off my premium – it certainly got me interested.

Finally Vodafone offer their fickle, younger customer’s mobile broadband that’s commitment free – with a monthly rolling contract – that can be terminated instantly which is simply explained with it’s No tie ups, No tie downs copy and illustrations. The clever juxtaposition of illustration and copy gets the message across simply and fast.

Mick Cavers
Executive Creative Director
Chemistry Communications