News

Financial brand Morley is launching a campaign aimed at encouraging pension schemes to switch their investment portfolios into its diversified strategy fund.

The campaign, which has been produced by Stephens Francis Whitson (SFW), will launch this month with a raft of press, insert and direct mail activity. It aims to dramatise Morley's expertise as a leading multi-asset manager through the launch of the fund.

The creative execution features fridge magnet poetry, which when correctly decoded delivers the message 'With a more diverse mix of assets, your pension scheme could enjoy reduced risk without compromising on growth.

Morley head of channel marketing Mark Ward says: "This is the message that pension schemes want to hear. Many of them are looking for the high potential returns associated with equities, but with a risk profile similar to bonds.

"The newly created diversified strategy fund builds on our multi-asset management experience and provides investors with a ready-made entry into a complex investment area."

SFW creative director Neil Francis adds: "The campaign aims to educate pension scheme investors that holding a diversified portfolio makes sense. Now they can achieve this diversity in one single fund if they wish - and this simple thought drives the idea."