News

Aviva, the world’s fifth largest insurance company, is backing the rebranding of its asset management business with a major global marketing campaign.

The push, created by agency Stephens Francis Whitson, breaks in the financial press and on television including CNBC and Bloomberg this week. It promotes Aviva Investors, under the strapline “360° asset management, 100% focused on you”.

The creation of Aviva Investors brings together a number of asset management firms - including Morley Fund Management in the UK and Aviva Capital Management in the US - within the Aviva Group.

Using digital panoramic photography to create ‘little planets’ the campaign seeks to raise awareness among Aviva Investor’s audience of investment professionals, fund managers and pension fund trustees, of a new and significant name in global asset management.

Aviva Investors head of marketing communications Simon Harvey said: “This is the classic global/local proposition, delivered a bit differently. Aviva Investors is a company that shrinks the world for its investment clients, providing them with access to local markets and specialist expertise all around the globe. By using the analogy of these ‘little planets’ we can show that while this is a global company, it is clearly an organisation entirely focused on its individual clients and their specific requirements – wherever in the world they happen to be.”