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'I don't want to debate the direct mail medium'
Campaign: August 2008 Chris Whitson, the newly appointed chairman of the IPA Direct Marketing Group, outlines his agenda for the next year. Read more... |
Whitson takes chair of IPA's direct group
Campaign: July 2008 Chris Whitson, the planning partner at Stephens Francis Whitson, has taken over as the new chairman of the IPA's Direct Marketing Futures Group. He replaces Proximity London's Amanda Phillips. Read more... |
Announcing the birth of DM 2.0
Precision Marketing: July 2008. By Chris Whitson. The recent Bellwether report showed that direct marketing ‘budgets were revised down to the greatest extent in survey history’. Cue the clamour that this is further proof of the decline in direct marketing and the growth as if the two were mutually exclusive. Read more... |
IPA Breaking News: Whitson sets out new agenda for DM Group
IPA newsletter: July 2008 Chris Whitson, Planning Partner at Stephens Francis Whitson, has taken over as Chairman of the IPA’s Direct marketing Futures Group and has wasted no time in setting the new agenda. Read more... |
Why less is sometimes more
Precision Marketing: July 2008 Credit card companies have rarely shied away from mass market mailings. As the credit crunch takes hold, however, they are starting to rethink their strategies with a strong focus on segmentation. Read more... |
Littlewoods set to revamp Pools
Marketing: July 2008 LONDON - Betting firm Sportech has appointed Branded Moments of Truth to relaunch its Littlewoods Football Pools brand ahead of next month's start of the 2008/09 season. Read more... |
How can brands bolster their image via marketing emails?
Marketing Direct: June 2008 Marketing Direct asks three industry insiders how to approach email marketing. Read more... |
Kimber takes top data role at SFW
Precision Marketing: May 2008. By Charlie McKelvey. Former Wegener DM marketing director Caroline Kimber has joined Stephens Francis Whitson as head of data planning. Read more... |
Creative Critique
Precision Marketing: February 2008. By Mike Cavers. In this very busy world of ours, it’s hard enough trying to have a relationship with my wife and kids let alone with a myriad of brands that are trying to woo me via every medium imaginable. Read more... |
Morley poetry blitz to push diversified funds
Precision Marketing: January 2008 Financial brand Morley is launching a campaign aimed at encouraging pension schemes to switch their investment portfolios into its diversified strategy fund. Read more... |