News

LONDON - More Than, the insurance brand, is promoting its travel insurance products with a new campaign playing on holidaymakers' fears of losing their luggage.

The insert campaign, created by Stephens Francis Whitson (SFW), features a torn travel tag, reinforcing the distress of lost luggage under the strapline: "What happens if you get detached from your baggage?"

Inserted into mailings being sent to prospects on the company's motor insurance database, the piece promotes the additional benefits of More Than travel cover, including £2,000 cover for lost, stolen or damaged baggage, as well as up to £10m of emergency medical cover.

Joe Claughton, account manager at SFW says: "In the current climate it is far too easy to take the ‘budget' option on your travel insurance, but with this simple yet effective mailer, we have brought the moment of fear alive and highlighted just how important it is to take out quality travel cover."