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It looks like some fundamental marketing principles are being ignored in the digital channel. That’s why we created our e-orchard; to educate ourselves, and our clients, on the email channel, and to identify best and worst practices.

Now we think it would be a great way to show you how we think as an agency.

Decide for yourself who are Saints and who are Sinners when it comes to successful branded email conversations, and see if you agree with our own conclusions.

Basics:
Are they getting the fundamentals right, from the subject line to the single-minded message?

Brand:
How has the brand translated online? Is the off-line brand promise being delivered online?

Broadcast:
Is the digital channel helping or hindering the sell and/or the service?

In our e-orchard you will be able to see dozens of examples of emails that brands have broadcast in 2009, with our commentary on who are Saints, and who Sinners.

You’ll find practical tips on how to better plan and execute email campaigns to prospects and customers. And you’ll have the chance to tell us what you think of this first crop, and what brands or topics you would like covered next time.

You’ll need a password to gain access to our e-orchard. To request one, pop us an email at info@sfwlondon.com