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Best of the rest: Marketing direct agency of the year
Marketing: December 2009.
Marketing: December 2009.
SFW, sister agency to VCCP, has also had a year to remember. The agency saw off tough competition form Ogilvy, Dare and Engine Group to become lead communications agency for the RSA insurance brand. The agency also works with npower following a consolidation of the utilities provider’s business from six agencies into the VCCP group.
The agency’s direct marketing activity for More Th>n, has shown particular efficacy. It has helped increase sales by 17% and reduce the cost of sale by 6%.