News

Credit Confidential, a new online credit monitoring service, has appointed Stephens Francis Whitson and Vizeum to its integrated creative and media accounts.

Credit Confidential is positioning itself as a competitor to existing online credit services such as Experian's CreditExpert and CallCredit, which offer consumers advice on how to manage their credit rating and protect against identity fraud.

And we’re very happy to have been awarded some new gongs for our work on MORE TH>N

ISP Awards, GOLD for More4Me

ISP Awards, SILVER for MORE TH>N DRTV ‘Lovin’ You’

Money Marketing Awards: GOLD for MORE TH>N ‘Winter treats’

We’ve also been shortlisted for awards at the John Caples Awards and the Data Strategy Awards.

The agencies picked up the account following a pitch against Microsoft's roster shops and they will mainly be responsible for promoting the technology giant's advertising offer to businesses.

Microsoft's move to hire a B2B agency comes as it steps up its activity in the search space through its Bing engine and also builds its range of display ad solutions.

SFW has hired award-winning creatives Matt Price and Brett Gascoigne to work across the agency’s client portfolio.

Prior to their appointment, the award-wining duo spent three years together as a senior team with EHS Brann, producing online and offline campaigns for brands including Tesco, Barclays, Peugeot and Jaguar.

Neil Francis, Creative Partner at SFW said, “I’m delighted to welcome such a talented team to the agency. Their wealth of experience in both traditional and digital media can only serve to broaden the range of solutions we offer our clients.”

He will work alongside Caroline Kimber, SFW’s Head of Data Planning, to bolster the senior strategic resource within the agency. His appointment continues SFW’s commitment to putting the highest quality of planning and strategic thinking at the heart of the agency.

At Kitcatt Nohr, Chris worked on both Waitrose and John Lewis before managing the recent launch of Age UK; the result of the merger between Help the Aged and Age Concern. Chris began his Planning career at BBH, working on Audi, before spending time at Draft and EHS Brann before joining Kitcatt Nohr.

In a busy first half of 2010 we have been appointed by a number of new clients.

The Energy Saving Trust have hired us as the Direct agency. And the first stage of the partnership will see SFW review the contact strategy for the Green Fleet Review, a tailored consultancy service providing businesses and organisations with recommendations for reducing carbon emissions from vehicle fleets.

Chris Whitson. Planning Partner at Stephens Francis Whitson (part of the VCCP Partnership), and IPA DM Group Chairman, discusses why DM is no longer in exile on Main Street…

It’s fair to say that direct marketing has always had its share of knockers, both inside and outside the marketing industry, many of whom predicted the rise of digital media would be the final nail in the coffin for the sector.

LONDON - RSA is rolling out a series of ads to promote its achievement as the insurance group celebrates its third centenary.

The company, which rebranded from Royal & Sun Alliance in 2008, is launching a print, outdoor and experiential marketing drive to raise awareness of its anniversary.