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The Creatives behind the BIG winners
Campaign Magazine, October 2011

GOLD: FILM CAMPAIGN

Fred Rodwell and Andrew Parsons, SFW (part of the VCCP Partnership)

More Th>n 'More Th>n Freeman'

When Fred Rodwell and Andrew Parsons landed a placement at SFW, part of the VCCP Partnership, never could they predict what was going to happen to them. The two met on the placement after studying history of art at the University of Birmingham and advertising at the University of Gloucestershire respectively.

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Big Awards 2011: SFW lands gold for Film Campaign with “More Th>n Freeman"
Campaign Magazine, October 2011

GOLD: Film campaign

Title: More Th>n Freeman
Client: More Th>n
Brand: More Th>n
Chief marketing officer: RSA Group Pete Markey
Head of marketing More Th>n: Nicola Carver
Brand: manager, More Th>n: Tim Dixon
Agency: SFW (part of the VCCP Partnership)
Creative director: Neil Francis
Art director: Andrew Parsons
Writer: Fred Rodwell
Creative producer: Vicki Pettifer
Omega Pharma appoints SFW to CRM brief
Campaignlive.co.uk, August 2011, By Sara Kimberley

The agency was awarded the business following an informal pitch and discussions with a number of agencies.

SFW will work alongside sister agency VCCP Health, which works on the £3m Omega Pharma creative account. SFW will be responsible for CRM and eCRM activity to develop a launch, acquisition and long-term retention programme for the new product, which is under wraps.

Omega already produces market-leading brands such as Jungle Formula insect repellent, Buttercup Cough Syrup and antiseptic brand TCP.

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More Th>n focuses on digital for latest Freeman outing
Campaignlive.co.uk, May 2011, By Ed Owen

The first phase launched the More Th>n Freeman character with a voiceover by a Morgan Freeman impersonator, in a series of surreal ads created by SFW, with media by Starcom MediaVest.

The new campaign places more emphasis on digital media, with a creative designed specifically for the brand's YouTube space, although re-edited versions of the original ad will air on TV.

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Credit Confidential launches with campaign created by Stephens Francis Whitson
Marketing Magazine, April 2011, By Alex Brownsell

April 16th saw the launch of consumer credit checking website Credit Confidential, with an integrated campaign created by Stephens Francis Whitson – the first work from the agency since they won the account in May 2010.

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Letters after their names.
The IPA has granted six Fellowships to industry practitioners, in recognition of their exceptional and prolonged contribution to the IPA. The individuals were awarded at the IPA Members’ Lunch (6th April).

The individual citations for Fellowships are:

Neil Francis FIPA, Creative Partner, Stephens Francis Whitson

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RS Components appoints Stephens Francis Whitson
Campaign Magazine, February 2011, By Sara Kimberley

Stephens Francis Whitson has been appointed to work with RS Components to develop its customer marketing strategy.

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