News

SAV Credit has appointed SFW to handle its integrated account across its Aqua, Marbles and Opus credit cards.

SFW won the account after a pitch and will work as SAV’s lead marketing agency. Its focus will be on growing Aqua’s customers while building and developing the brand. Crazy Horse Brand Response was the incumbent on SAV’s direct account.

SAV has around 500,000 credit-card customers, with more than £600 million in assets. It targets people rejected by mainstream issuers.