Caroline Kimber

When Caroline realised that what switched her on was not the big idea, but how well it worked and who was responding to it, it was clear that she needed to embrace her inner geek and stand proud as a data planner.

Caroline spent several information-immersed years at data owner and analytics consultancy, CACI, where she was promoted to VP and headed up the Direct Marketing, Financial Services and E Business units; and Wegener, where she was Group Marketing Director.  

Believing strongly that data shouldn’t just be enjoyed by propeller heads, but should sit at the heart of planning and proactively drive all customer-focused marketing activity, Caroline decided to defect to the agency side; joining SFW in May 2008.

Caroline is Vice Chair of the DMA Data Council.