Chris Whitson

Chris is a failed account handler.  He lasted exactly one week when he took his first foray into the glamorous world of agency life at Faulds in Edinburgh.  Indeed, ‘Perhaps you’d be better suited to Planning’ may have been the best decision someone else has ever taken on his behalf.

A glittering career in account planning followed with Chris developing his skills in agencies above, below and through the line (when such a thing existed) in both Edinburgh and London.

His journey has seen him walk through the doors of Bates, Rapier, TBWA\GGT Direct and most recently CMW where as Planning Director he built a highly respected cross functional planning team from scratch.

The obligatory pub conversation with Ben in the Summer of 2004 convinced them both that there was ‘another way’ and, after pausing briefly to pick up Neil, they’ve been travelling along it ever since.

Chris is Chairman of the IPA Direct Marketing Group.