Chris is a failed account handler. He lasted a week when he took his first foray into the glamorous world of agency life at Faulds in Edinburgh. Indeed, ‘Perhaps you’d be better suited to Planning’ may have been the best decision someone else has ever taken on his behalf. A glittering career in planning followed, with Chris developing his skills in agencies above, below and through the line in both Edinburgh and London.
He has worked at Bates, Rapier, TBWA\GGT Direct and more recently CMW where as Planning Director he built a highly respected cross functional planning team from scratch.
Chris is the former Chairman of the IPA Direct Marketing Group and a Fellow of the IPA.