Neil Francis

Neil’s first real job ambition was to join the RAF and train as a spy. The vetting procedure weeded him out, but the laxer background checks in Soho allowed him start his career as a copywriter just in time for the last downturn, late last century. After a good recession Neil had gained experience at international network agencies and independents, like Midas, DSM, Saatchi&Saatchi, Hakuhodo, and Wunderman.  

His first Creative Directorship was at the start-up agency Black Cat Direct, where he stayed until the agency was successfully sold to WPP, and he became Executive Creative Director at rmg:black cat.

After 10 years as a Creative Director he believes that it’s best to work with the best, as it makes everything better. It also ensures that Neil never has a problem hiring creatives who are better than he is.

Neil is leading the IPA’s initiative to re-establish the agency Copy Test as a route into creative writing for the communications industry. Its aim is to attract talent from a wider range of graduate backgrounds.