Our idea tapped into golf's 'clubby' and sociable side. Nowhere is this better illustrated than in the concept of a Fourball - where four players/friends play a round together for fun and/or competition.
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It’s every weekend golfer’s dream to be on a Major leaderboard next to the great names of the game.
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Free balls for your Fourball
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You’re invited
Players were asked to 'organise' a Fourball. As Captains they nominated three golfing buddies, gave their team a nickname, and sent out invitations to join. |
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Game on!
The Fourball campaign worked so well because it combined two proven direct marketing techniques, Friend-Get-Friend and Free Draw, with one of the newest, Viral, to achieve an extraordinary response rate of over 700%. |