Our Work - Digital

Like it says here, the sequel is even better than the original

Football just gets better and better –and so do the Football Pools

Players were asked to 'organise' a Fourball. As Captains they nominated three golfing buddies, gave their team a nickname, and sent out invitations to join.

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Invitations to discover a distinguished collection of locally inspired, luxurious hotels.

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The Fourball campaign worked so well because it combined two proven direct marketing techniques, Friend-Get-Friend and Free Draw, with one of the newest, Viral, to achieve an extraordinary response rate of over 700%.

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Our idea tapped into golf's 'clubby' and sociable side. Nowhere is this better illustrated than in the concept of a Fourball - where four players/friends play a round together for fun and/or competition.

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Delivering on the brand promise ‘we do more’, the More4Me site extends customer discounts way beyond the insurance sector.

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Now, 02’s email gets more personal.

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Take That’s series of concerts sold out in minutes. According to TicketMaster it was the fastest ever selling concert.

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