A personal welcome from James Dyson and an invitation to share ideas.
You are here:
Our Work
Who’d want a relationship with a vacuum cleaner company?
This, the brand’s first CRM campaign, sought to engage new buyers with the brand, cross-sell accessories and upsell new models to customers with older models of these advanced and distinctive vacuum cleaners.
Dyson, a design and engineering-led brand, wanted direct mail done differently.
|
It takes 350 experts
|
|
Continuous Improvement
Dyson’s cyclone technology was the inspiration for a pack that spins through the new range and explains their advances in cleaning performance. |
|
Added flexibility
Demonstrating that Dyson does more than floors. |