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Who’d want a relationship with a vacuum cleaner company? This, the brand’s first CRM campaign, sought to engage customers and new buyers with the brand. Dyson, a design and engineering-led brand, wanted direct mail done differently.
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Content
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It takes 350 experts
A personal welcome from James Dyson and an invitation to share ideas.
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Continuous Improvement
Dyson’s cyclone technology was the inspiration for a pack that spins through the new range and explains their advances in cleaning performance.
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Added flexibility
Demonstrating that Dyson does more than floors.