By referencing the M&S “no ordinary food” ads and using photography with real school food, more mums and dads are signing their kids up for a trial run.
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Our Work
Kids would rather eat chips; parents are haunted by memories of overcooked cabbage and rice pudding, and schools haven’t been making home-cooked food. Until now.
The brief? Sell school dinners to parents.
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No ordinary food
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Spreading the message into schools
Presenting the facts to parents. |